Brand Courses - Asia Brand Academy
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Brand

Training / Courses

Offering:

  • Power of Personal Branding
  • Corporate Branding Essentials
  • Advanced Brand Management
  • Brand Capital & Asset Management
  • Brand Design / Development
  • Brand PR and Creatives

  • Brand-Driven Marketing Strategies
  • Brand Quotient (BQ) – Awards Management, Corporate Social Responsibility and Management Profiling
  • Brand Audit and Review
  • Brand ‘Fengshui’
  • Brand Analytics and Valuation

Brand Courses

Professional Certificate in Brand Competency – PCert.BrandComp

MARCH 2018 INTAKE

 

This is a special 3-day programme for those who want to have a basic-to-intermediate skills on branding covering a spectrum of areas such as concept, identity, execution, marketing and growth.

 

The course fee is $750 per person. Those who completed the programme will get a Professional Certificate in Brand Competency and entitled to use the abbreviation PCert.BrandComp

9am to 10am

Brand Induction

  • What most people got it wrong about branding
  • Brand purpose
  • Why the brand is the most valuable corporate asset

10am to 10.30am

One day in the Life of a Brand. Brand as the Prime Staff.

10.30am to 11am

Break

11am to 12pm

Brand Naming and Design

  • Is your logo brand compliant?
  • Latest trend in brand design

12pm to 12.30pm

Iconography – the DeBranding Factor

12.30pm to 1.30pm

Lunch

1.30pm to 3pm

DeBranding

  • Humanising the Brand
  • Brand role in Customer Experience CX

3.30pm to 4pm

Break

4pm to 5pm

Brand Drivers

  • Who are the Brand Champions
  • Brand Ambassadorship
  • The top down and ground up buy-in

9am to 10am

Rebranding

  • Why and When
  • Case Studies

10am to 10.30am

Reverse Branding

  • The forgotten strategy that might work better

10.30am to 11am

Break

11am to 12.30pm

Brand Communication

  • Brand PR
  • Brand Ads
  • Employer Branding
  • Brand Collaterals and Touchpoints

12.30pm to 1.30pm

Lunch

1.30pm to 3pm

Brand Audit

  • Purpose and Quantitative Methodology
  • Audit Analysis and Recommendations

3.30pm to 4pm

Break

4pm to 5pm

Personal Branding

  • Personalising the Brand
  • Management Profiling

9am to 10am

Brand EQ and Culturalisation

  • What is Brand Quotient?
  • Brand Pitfalls

10am to 10.30am

Developing Impactful Brand Taglines

10.30am to 11am

Break

11am to 12pm

Brand Architectures

  • Use of Masterbrand and Sub-Brands

12pm to 12.30pm

Success Brand Stories

12.30pm to 1.30pm

Lunch

1.30pm to 3pm

Brand Marketing

  • Developing Brand-Driven Strategies
  • Digital Branding
  • Brand in CRM/CX

3.30pm to 4pm

Break

4pm to 4.30pm

Introductory to Specialist Diploma in Brand Management

4.30pm to 5pm

Course Summary and Certificate Presentation

Who Should Attend

  • Career Starters in Brand & Communication
  • Career Switchers
  • Communication Professionals
  • Creative Executives
  • PR Practitioners
  • Logo Designers
  • SME Business Owners

 

 

Specialist Diploma in Brand Leadership
Creating a Powerful Personal Branding for Success and Influence

Details

Intensive coaching for 3 hours

 

Rate

$400 per person

$300 each for a pair

 

 

How to Create and Build a Lasting Corporate Brand
– master brand
– products & services naming and branding

 

Details

Corporate or group training whole day (4 hrs) for up to 10 pax

 

Rate

$600 per person or

$1850 for a group of up to 5 pax

 

How to Create and Build a Lasting Corporate Brand
– master brand
– products & services naming and branding

 

Details

Corporate or group training whole day (4 hrs) for up to 10 pax

 

Rate

$600 per person or

$1850 for a group of up to 5 pax

 

Certificate in Personal/Corporate Branding (for SMEs)

Branding has been defined widely to mean many things but essentially branding serves to create the market differentiation and distinction to such an extent that the brand engages its target at the emotional level to create relationships and loyalty beyond reasons. The brand value can far exceed the book value and for something that powerful, an understanding of how to create and yield that awesome power makes the difference between a lasting brand and a brand that is last on the audience mind.

ABA’s approach to branding underscores the importance of knowing creating the right brand, in particular, the positioning of the brand in the business it is in. It is therefore an original approach to brand building with roadmaps on how to strengthen the brand till it reaches ‘lovebite’ status.

About Personal/Corporate Branding

 

  • How to aligned or realigned brands for infinity (and in accordance to current brand trends)
  • How to create proprietary properties for the brand
  • What goes into the strategic growth and accelerators in brand building
  • What and why brand risk management
  • how to develop a brand-driven enterprise

Course Programme:

Time
Lesson
Time
9am to 9.30am
Lesson
1 day in the life of a Brand
Time
9.30am to 10am
Lesson
The Brand Formula
Time
10.30am to 11am
Lesson
Break
Time
11am to 12pm
Lesson
Let’s create a powerful personal brand
Time
12pm to 12.30pm
Lesson
What is Brand Risk Management
Time
12.30pm to 1.30pm
Lesson
Lunch
Time
1.30pm to 3.00pm
Lesson
The Corporate Brand. Why experience matters more than promises
Time
3pm to 3.30pm
Lesson
Break (and practical planning)
Time
3.30pm to 4.30pm
Lesson
Brand Alive - Personifying the Brand.
Time
4.30pm to 5pm
Lesson
Review and Round-Up
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